高级搜索
ISSN 1008-2204
CN 11-3979/C
李红琴. 谈英汉广告中的仿拟现象[J]. 北京航空航天大学学报社会科学版, 2006, 19(2): 54-57.
引用本文: 李红琴. 谈英汉广告中的仿拟现象[J]. 北京航空航天大学学报社会科学版, 2006, 19(2): 54-57.
shu
LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
Citation: LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
shu

谈英汉广告中的仿拟现象

Parody in English and Chinese Advertisements

    摘要
  • 摘要: 仿拟是英汉广告中的一种有效修辞手段。文章拟结合英汉两种语言的不同特点, 对英汉广告中的仿拟现象进行分类,并分析其修辞特点,进而探讨仿拟在英汉广告中的修辞效用。

     

    Abstract: Parody is an important rhetorical figure in English & Chinese adverti sements. The article attempts to make a classification of parody based on the di fferent features of the English and Chinese languages, and an analysis of som e special rhetorical features and effects of parody in English & Chinese adverti sements.

     

    • HTML全文
    • 参考文献(4)
    • 相关文章
    • 施引文献
  • 资源附件(0)

/

返回文章
返回