Internet交易中的动态定价机制研究

基金项目: 国家自然科学基金资助项目(70371004);教育部博士点基金资助项目(2000000601)

详细信息

Dynamic Pricing in Online Transaction

School of Economics and Management, Beijing University of Aeronautics and Astr onautics,Beijing 100083,China

Funds: 国家自然科学基金资助项目(70371004);教育部博士点基金资助项目(2000000601)

摘要: 随着在线交易的快速增长,传统的动态定价机制被引入在线世界。Internet赋予了动态定价机制新的内涵;反过来,动态定价机制促进了电子商务的发展。在对静态定价和动态定价特性进行比较的基础上,探讨了Internet对定价机制的影响,考察了动态定价机制在Internet市场环境中的实际运行状况。
- 静态定价 /
- 动态定价 /
- Internet交易 /
- 拍卖
Abstract: With the rapid growth of online transaction, the traditional dynamic pricing mec hanisms have been introduced into online business, which endows dynamic pricing with some new meanings, and dynamic pricing in turn promotes the development of e-commerce. On the basis of the comparison of attributes between dynamic pricin g and static pricing, the paper discusses how internet influences the pricing me chanisms, and looks into the operation status of pricing mechanisms on internet market.
- dynamic pricing /
- static pricing /
- online transaction /
- auction

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