Abstract: As one of the important industries of experience economy, network cultural industry is in a thirst for better and faster development. Based on basic theories of experience economy as well as virtuality and reality of network experience, online consumption mode with time-occupying orientation is considered essence of digital content operation. Pay by the month and pay by the hour which China Telecom adopts are the best and effective ways of payment as well as profit-getting for online consumption mode. Meanwhile, not only effective profiting mode, but also attractive cultural products and services are deeded for sustainable development of network cultural industry.