On Cognitive Representation of Nonverbal and Multimodal Metaphor and Metonymy：a Case Study of a Perfume Commercial

Metaphor and metonymy are ways of thinking, and there is adequate linguistic evidence in support of this claim. However, the present research of conceptual metaphor and conceptual metonymy has a preference to verbal manifestations over nonverbal manifestations. This paper analyzes the nonverbal and multimodal metaphors and metonymies in the advertising movie of Chanel No 5 perfume: LOVE IS A JOURNEY and THE PERFUME STANDS FOR LOVER/LOVE, which involve the interaction of the visual mode, aural mode, olfactory mode, and tactile mode, etc. Multi-modal metaphors and metonymies contribute to the representation of the relation between cognition and persuasion in advertising.