Research Situation of Domestic Entrepreneurial Opportunities Identification:Based on Co-Word Analysis

Entrepreneurial opportunity identification is one of the key problems of entrepreneurship. By using co-word analysis, the paper selects 73 CSSCI related articles as samples and teases out important research topics in China based on the results of cluster analysis and multidimensional scaling analysis. It also uses Ucinet, Citespace software to output 5 hot spots: constructivism and grounded theory's application in the study,development and testing the entrepreneurial opportunity identification scale,the influence of entrepreneurial opportunity identification on entrepreneurial performance, the farmers'entrepreneurial opportunity identification, international entrepreneurial opportunity identification. Based on the result, the paper proposes 3 important directions for the future research: identification of opportunity's heterogeneity, development of the opportunity identification scale, influence of entrepreneurial learning on the opportunity identification of specific groups.