On Influencing Factors of Using Fourth-Generation Communication Services by Consumer: A Case Study of Anhui Province Mobile Communication Market

Through literature research, focus group interview and questionnaire survey, 22 factors influencing consumers to use Fourth-Generation(4G) communication services are extracted. Then these factors are classified into 7 classes through exploratory factor analysis and confirmatory factor analysis. Correlation and regression analysis are used to find that the 7 categories affecting consumers to use 4G communication services are as follows:internet experience, communication quality, switching costs, service efficiency, service safety, service scenario and service recovery. By independent samples T test, the paper finds that consumer's gender, age and education level have a significant influence on consumers to use 4G communication services.