Exploration and Innovation for the Development of Internet Culture on Campus from the Perspective of Media Convergence

Universities have become important fronts for publicizing core socialist values and positive standpoints against the background of the time when the government is promoting news media convergence, innovation and development. Therefore, it is of great significance to analyze the current situation of the development of traditional media and new media on campus, and search for a practical approach to a long-term mechanism. Universities should make positive interactions between advanced information technology and advanced culture on the basis of "media convergence", creating a new pattern of development of Internet culture from four aspects, namely, production convergence, communication convergence, management convergence, and service convergence.