Review and Prospect of the Research on Discourse Power of Network Ideology in the New Era

In recent years, an abundance of studies focus on the discourse power of network ideology in the new era, and scholars primarily define the concept from three aspects: ideology, discourse power and discourse power of network ideology in the new era. After exploring its main characteristics, existing problems and causes of the problems of the discourse power of network ideology in the new era, this paper analyzes in detail the current situation of the studies on it, and elaborate on its construction path from the perspectives of national strategic countermeasures and specific implementation methods. There were still deficiencies in the research results of the discourse power of network ideology in the new era. On the one hand, theoretical innovation cannot keep up with the pace of the times and people’s needs; on the other hand, applying theory into social practice has not produced significant effects. Based on the scientific analysis of the discourse power of network ideology in the new era, this paper points out its research directions in the the future from the aspects of interdisciplinary research, drawing on existing empirical data abroad, summarizing the discourse object framework, learning experience and lessons from other countries, making full use of information technology resources, strengthening China’s voice in international affairs, constructing it in a hierarchical way and so on.