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ZHAO Feng-cai. The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2009, 22(3): 23-27.
Citation: ZHAO Feng-cai. The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2009, 22(3): 23-27.
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The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example

  • Economics and Management College, Civil Aviation University of China, Tianjing 300300, China

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  • Received Date: June 03, 2008
  • Published Date: September 24, 2009
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    • Abstract
  • With the opening of China's air transportation market, foreign air car go airlines are marching towards this market on a large scale. Faced with the st rong competition in the air cargo international market, Chinese airlines are bei ng trapped in a difficult situation with the decline in percentage of market sha re and revenue year by year. After analyzing the problems and gaps of Chinese ai r cargo industry as a whole compared with their foreign competitors, and applyin g the strategic innovative theory such as the value innovative strategy, this th esis tries to find a way of sustainable survival and development for companies w ho are in difficulty in the opening environment.
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    • References (8)
  • [1] Chan K W, Mauborgne E R. Value Innovation: The Strategic Logi c of High Growth . Harvrd Business Review, 1997, (Jan-Feb): 103-112.
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