The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example

With the opening of China's air transportation market, foreign air car go airlines are marching towards this market on a large scale. Faced with the st rong competition in the air cargo international market, Chinese airlines are bei ng trapped in a difficult situation with the decline in percentage of market sha re and revenue year by year. After analyzing the problems and gaps of Chinese ai r cargo industry as a whole compared with their foreign competitors, and applyin g the strategic innovative theory such as the value innovative strategy, this th esis tries to find a way of sustainable survival and development for companies w ho are in difficulty in the opening environment.