Establishing the System of the Right to Name Merchandising
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Abstract
What the system of the traditional right to name emphasizes is how to safeguards the spiritual interests. With the development of the society and the establishment of Chinese market economy, the civil subject's name has direct pro perty interests. Basing on judicial practice and important theoretics and consid ering relevant provisions the author analyzed establishing the system of the rig ht to name merchandising.
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