LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
Citation:
LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
Citation:
LI Hong-qin. Parody in English and Chinese Advertisements[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2006, 19(2): 54-57.
Parody is an important rhetorical figure in English & Chinese adverti sements. The article attempts to make a classification of parody based on the di fferent features of the English and Chinese languages, and an analysis of som e special rhetorical features and effects of parody in English & Chinese adverti sements.
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