Application of SWOT Matrix Analysis to Enterprises' Strategies ——What the Practice in Shenyang Elevator Company has Revealed

The strategy of an enterprise refers to the genera l planning of a long-term development of a company, which, if correct, can put the company in a favorable position in both the harsh competition on the market and the complex social environment. SWOT Matrix analysis is just such an effecti ve method in assessing the development strategies of enterprises. This paper put s forward some suggestions as a result of the practice of SWOT matrix analysis w ith the strategic position of Shenyang Elevator Company.