Advanced Search
ISSN 1008-2204
CN 11-3979/C
Huangfu Gang, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu. The Construction of an Employer Branding Model and Its MeasurementJ. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 85-92.
Citation: Huangfu Gang, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu. The Construction of an Employer Branding Model and Its MeasurementJ. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 85-92.
shu

The Construction of an Employer Branding Model and Its Measurement

    Graphical Abstract
    • Abstract
  • The study explored the definition of employer branding in China socio-economic context. It constructed a model of employer branding and a questionnaire as measurement, by an exploratory factor analysis and a confirmatory factor analysis. We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with 22 items. Its constructive validity and reliability was tested, showing the questionnaire well designed.
    • FullText(HTML)
  • loading
    • References (32)
    • Related Articles

Catalog

    Turn off MathJax
    Article Contents

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return