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ISSN 1008-2204
CN 11-3979/C
Huangfu Gang, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu. The Construction of an Employer Branding Model and Its Measurement[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 85-92.
Citation: Huangfu Gang, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu. The Construction of an Employer Branding Model and Its Measurement[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 85-92.
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The Construction of an Employer Branding Model and Its Measurement

  • School of Economics and Management,Beijing University of Aeronautics and Astronautics, Beijing 100191, China

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  • Received Date: January 18, 2010
  • Published Date: January 24, 2012
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    • Abstract
  • The study explored the definition of employer branding in China socio-economic context. It constructed a model of employer branding and a questionnaire as measurement, by an exploratory factor analysis and a confirmatory factor analysis. We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with 22 items. Its constructive validity and reliability was tested, showing the questionnaire well designed.
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    • References (32)
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