ISSN 1008-2204
CN 11-3979/C
Du Weichun, Geng Ruili, Song Shuang. Competitive Intelligence Analysis in the Non-dominant Disciplines of Key Universities: A Case Study of the Information Science Discipline of BUAA[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 111-115.
Citation: Du Weichun, Geng Ruili, Song Shuang. Competitive Intelligence Analysis in the Non-dominant Disciplines of Key Universities: A Case Study of the Information Science Discipline of BUAA[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2012, 25(1): 111-115.

Competitive Intelligence Analysis in the Non-dominant Disciplines of Key Universities: A Case Study of the Information Science Discipline of BUAA

  • The causes of non-dominant disciplines of key universities are analyzed, and four typical rivals are chosen in order to do a competitive analysis of faculty, research and education, based on the characteristic of the information science discipline in Beiing University of Aeronautics and Astronautics. Then it analyzes the opportunities, threats, weaknesses and strengths of the information science discipline in Beijing University of Aeronautics and Astronautics using SWOT analysis method, in order to propose a corresponding building strategy.
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