Abstract: Newly-built colleges and universities are a special group in China. Under thecompetitive pressureof the "enrollment crisis", these colleges and universitiest have their own difficulties to overcome. However, they also have unique potentials for growth. With economic development and upgrading and adjustment of industrial structure in China in recent years, the newly-built colleges and universities should focus on how to turn the disadvantages into advantagesand enhance their core competitiveness and enrollment appeal. Breakthrough should be made both inside the universities and in the national enrollment system.